Ucrânia: Compra e Venda
According to Euromonitor International, low consumer confidence is affecting consumer-shopping habits. Ukrainians are generally reluctant to shop for groceries online because of trust issues. Many consumers are afraid that they would get products of lower quality if ordering online. Young consumers are driving substantial growth in internet retailing and young adults in online shopping. Mobile internet retailing showed double-digit growth in recent years, while continuing the long-term trend of shifting to “mobile first” internet use amongst the population. The development of the mobile internet infrastructure in Ukraine, driven by the expansion of 3G/LTE network coverage across the country, was a major influencing factor for the channel.
Locally produced promotional advertising is an effective method to inform Ukrainians about new products. Including the name of a Ukrainian or Russian distributor and local address on original packaging increases consumer confidence. Second-hand shopping is also growing in popularity.
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